Lead author Ms Jenny Norman, a PhD student at UOW’s Early Start and School of Health and Society, said previous studies have shown that food advertising increases children’s immediate food consumption, but this was the first to show that this could lead to calorie imbalance. The study is published in the International Journal of Behavioural Nutrition and Physical Activity. On average, the daily food intake of children in the study increased by almost 50 calories after watching food advertising an amount that over time would lead them to becoming overweight. Children eat more food after watching unhealthy food advertising and don’t compensate by eating less at later meals, a world-first study by University of Wollongong (UOW) researchers has found.
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